The Education of a Reluctant Businessman with Yvon Chouinard

Yvon Chouinard, legendary climber, businessman and environmentalist, is the founder and owner of one of the world's most inspiring companies, Patagonia, Inc. Mr. Chouinard talks about his personal history, how he created Patagonia, and the philosophy he uses to run the company. He discusses how he has tried to minimize Patagonia's impact on the environment, such as making fleece clothing from recycled soda bottles. He also talks about his One Percent for the Planet plan in which ...

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